I love California; it’s January and signs of spring are popping up everywhere. Spring is my 2nd favorite season and gets me excited about two things: I can run outside without fear of frostbite AND I get to watch designers, stylists and media darlings begin their promotional tours for the imminent Fashion Week.
For us mortals who are too busy, budget conscious or aviophobic (had to google that one!) to jet off to NYC in February for Mercedes Benz Fashion Week, we can salivate over some tech-savvy designer’s YouTube videos from the comfort of our overpriced apartments.
This isn’t the first time we’ve seen luxe designers hop aboard the online video train. Coach has been onboard for awhile, teaming up with popular personalities and artists. Both Michelle Phan and Karmin collaborated with Coach to create swoon-worthy marketing (which was lightly disguised as entertainment).
My favorite?
Hashtag, Armparty.
Obvi, since I work in the online video space in Silicon Valley, I’m totes a sucker for mainstream, well-respected fashion houses that adopt online videos as a marketing strategy. What celebrity (or favorite blogger?!) would you like to see promote Rebecca Minkoff’s new baubles?
